Where your bold vision becomes strategy — and strategy gets results
Opal & Oak Marketing helps homeservice businesses — from single-location operators to multiunit brands and franchise systems — turn strategy into predictable local leads, higher lifetime value, and faster expansion. We build marketing systems that scale, align corporate and local goals, and deliver measurable ROI.
Get a growth plan!
Scale into new territories with consistent brand execution and local market playbooks that convert awareness into appointments.
Turn service expertise into content that builds trust, drives organic search, and generates repeat business.
A clear, measurable roadmap that aligns corporate goals with local execution and prioritizes highimpact channels.
Communityfocused social that converts followers into calls, appointments, and referrals.
Local and trade PR that builds credibility, attracts partnerships, and opens doors for growth.
Automated campaigns that reengage customers, reduce churn, and increase lifetime value.
Why homeservice businesses work with us
We’ve run the business, built the brand, and executed the playbook.
You get a partner who understands both the corporate view and the local realities of service delivery.
Operator experience — We’ve owned and operated service locations; we know what drives appointments.
Franchise and multiunit expertise — We design systems that scale without breaking local performance.
Handson execution — Strategy plus scrappy, measurable tactics that produce results.
Built to hand off — We create repeatable playbooks your team can run confidently.
What we help you Achieve
Launch Local Marketing Programs that drive awareness, foot traffic, leads
Run grassroots campaigns that build community trust and longterm loyalty.
Establish brand presence through storytelling, PR, and thought leadership.
Generate and nurture leads with targeted, datainformed tactics.
Create scalable marketing playbooks for consistent local execution.
Align corporate and local goals so brand equity and unit growth move together.
Strategic Versatility
We act as your fractional CMO, a project partner, or a fullservice team — plugging in where you need us and collaborating with your internal staff.
Foundation First
Every engagement begins with a strategic reset to ensure marketing aligns with business goals. A strong foundation makes every campaign more effective.
Data-Driven Decisions
We obsess over performance metrics and continuously refine tactics to increase leads, conversions, and ROI.
Long-Term Value
We build systems to scale and hand them off — empowering you to own marketing whether you run one location or dozens.
Prue Lotharius
With 20+ years across Fortune 100s, startups, franchise brands, and entrepreneurial ventures, Prue builds strategies that drive real business outcomes — not vanity metrics. She’s led marketing for national service brands and franchise systems, and she’s assembled a vetted team of creatives, media buyers, strategists, and content pros who deliver clarity, consistency, and collaboration.
Let's Build Something That Lasts
Let's explore what's possible, together.
At Opal & Oak, we believe franchisees deserve more than generic templates, and franchisors deserve more than disconnected local marketing. You've got a brand and a vision - we'll help you bring it to life with the right strategy, tools, and support.
