Marketing That Helps You Win More Jobs

Stop Guessing. Start Growing.

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Here are the common questions I receive -

“I’m spending money on marketing but what am I getting out of it?” and “Why do I even need to spend money on marketing?”

We help you figure that out.

We look at what you are paying for, what is actually working and where money may be going to waste. Then we build a practical plan focused on helping you get more of the right jobs.

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How It Works

A Smarter Way to Make Marketing Work

We start with what is happening now, build a practical plan around your business, and keep improving based on what actually brings in good work.

01
Step 1

Look at What You’re Doing Now

Before recommending anything, we take a close look at:

  • Where your leads currently come from
  • Do you have customers and jobs you want
  • What is working and what is not
  • What your marketing vendors are doing for you
  • What your competitors are doing
  • Where you may be missing opportunities

You get straightforward answers based on real numbers — not guesses or confusing reports.

02
Step 2

Build a Plan That Fits Your Business

You do not need every marketing service available. You need the right ones for your business.

We build a plan around your goals, budget, location and the type of work you want more of.

You choose the services that make sense, and we help put them to work.

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Step 3

Track What Is Working

Marketing should lead to calls, appointments and sold jobs.

We meet with you regularly to review:

  • Where your leads are coming from
  • Whether those leads are turning into good jobs
  • How much you are spending
  • What is working
  • What needs to change

If something is wasting money, we fix it or stop it. If something is bringing in good work, we do more of it.

Monthly Marketing Services

Most services cost between $200 and $300 per month, depending on the amount of work involved. Together, we will choose the services that best fit your goals and budget.

Website Help
Website Help

Your website should make it easy for customers to understand what you do, trust your company and contact you. We improve your website content, so it works harder to turn visitors into leads. If you don’t have a website and would like one, we can help with that as well!

Google Business Profile and Local Search
Google Business Profile & Local Search

When someone nearby searches for your service, we help your business show up. We keep your Google listing updated with accurate information, photos, posts and reviews to help generate more calls.

Search Engine Optimization
Search Engine Optimization

We help your website show up higher in Google when people search for the services you provide. This can bring more people to your website without paying for every click.

Social Media
Social Media

We create regular posts that show off your work, your team and your connection to the community. This helps customers recognize your name and feel more comfortable hiring you.

Referral Programs
Referral Programs

Your best customers can help you find your next customers. We create a simple automated referral program, promote it and help you track the new business it produces.

Email Marketing
Email Marketing

We send useful emails to past customers, potential customers and business contacts. These emails help keep your company top of mind and can lead to repeat work, referrals and new jobs.

Online Digital Advertising
Online / Digital Advertising

We help manage paid advertising on Google, Facebook, Instagram, streaming TV and other websites. We track the results so you know whether your advertising is leading to real opportunities.

Photos Videos and Helpful Content
Photos, Videos & Helpful Content

We create content that shows customers what you do and why they should trust you. This may include project photos, before-and-after videos, customer stories, helpful tips and blog posts.

Reviews and Online Reputation
Reviews & Online Reputation

Reviews play a big role in who customers choose. We help you ask for more reviews, monitor what people are saying and respond professionally.

Branding
Branding

We help your business look and sound consistent everywhere customers see it — from your website and social media to your trucks, signs and printed materials.

Google Local Services Ads
Google Local Services Ads

We help manage the Google ads that appear at the top of local search results. We monitor your budget, lead quality, missed calls and disputed leads so you get more value from what you spend.

Door Hangers and Yard Signs
Door Hangers & Yard Signs

We help you get more attention in the neighborhoods where you are already working. We create the message, design the materials and develop a plan for putting them in the right places.

Awards and Voting Campaigns
Awards & Voting Campaigns

Local awards can help customers trust your business. We find worthwhile opportunities, handle the submissions and encourage your customers and community to vote.

Start small and build, or hit the ground running. YOU CHOOSE.

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Campaign & Event Packages

Marketing Built Around Moments That Matter

From home shows to seasonal campaigns and showroom events, we build focused marketing around a specific opportunity — with the plan, content and materials needed to support it.

01
Event Marketing

Home Show Marketing

A home show can be expensive. We help you get more value from it before, during and after the event.

Advertising and location-based ad costs are separate.
What we can help with 08
01

Promoting your booth before and during the show

02

Location-based ads aimed at people who attend the show

03

A before-and-after project video for your booth

04

A printed book featuring completed projects

05

Posters, handouts and other booth materials

06

A follow-up email for your sales team

07

Working with event organizers on added promotional opportunities

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Other agreed-upon materials

02
Focused Campaign

Three-Month Marketing Campaign

We build one focused, three-month campaign around a product, service, season, special offer or type of customer you want to reach.

What’s included 06
01

The campaign idea, offer and message

02

Two email campaigns

03

One handout for your sales team

04

Two social media posts

05

A direct-mail piece, when it makes sense

06

A comparison of campaign recipients and new customers to help determine whether the campaign produced jobs

03
Event Promotion

Showroom Event Promotion

You choose the event, and we help spread the word and get people through the door.

Optional location-based advertising is available for an additional cost.
What’s included 05
01

Invitation and reminder emails

02

An online registration page

03

Social media promotion

04

Printed event materials

05

Outreach to local groups, businesses and partners

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What You Receive Each Month

Clear Support. Every Month.

You’ll know what we’re working on, what the numbers are showing, and what needs attention next — with the flexibility to adjust as your business changes.

Direction

Clear Marketing Direction

We help you focus on the marketing work most likely to bring in business.

This includes:
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One 60-minute meeting each month

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A review of your results, priorities and new opportunities

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Clear recommendations for what to focus on next

Communication

Regular Communication

You will know what is being worked on, what the numbers are showing and what is coming next.

This includes:
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Email support for marketing questions

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A Friday update every other week

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A summary of completed work, results and next steps

Flexibility

The Flexibility to Change Direction

Choose the services that fit your current needs.

Every 3 months We can adjust your services based on your goals, season and results.
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Why Contractors Work With Us

We Understand What It Takes to Run a Business

You do not need another marketing company throwing around buzzwords. You need someone who understands that marketing must bring in work and make financial sense.

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We understand owners: We have owned and operated service businesses, so we know you have more to manage than marketing.

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We understand local businesses: We know how to take big-picture marketing ideas and make them work in your local market.

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We do the work: We do more than give advice. We help put the plan into action.

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We keep it practical: We build simple systems that you and your team can understand and continue using.

Real Results from Business Owners

Results That Actually Matter

Better marketing is about knowing what is working, cutting what is not, and creating more opportunities for your business.

$50k In Wasted Marketing Cut
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We easily cut about $50k in wasted marketing without losing leads. Now we’re spending smarter and getting better opportunities.
Brad
“
Prue really opened my eyes to all the different types of marketing there out there and how my competition is beating me in areas that I can easily take on.
Todd
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I didn’t need another marketing company. I needed someone who understood contractors and could take this off my plate. That’s what I got with Prue.
Matt Z.
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Meet The Founder
Prue Lotharius

Prue Lotharius

With 20+ years across Fortune 100s, startups, franchise brands, and entrepreneurial ventures, Prue builds strategies that drive real business outcomes — not vanity metrics. She’s led marketing for national service brands and franchise systems, and she’s assembled a vetted team of creatives, media buyers, strategists, and content pros who deliver clarity, consistency, and collaboration.

Let's Build Something That Lasts

Let's explore what's possible, together.

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